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There are several companies/personalities in Lexington, KY who are beginning to notice the tremendous advertising efficiency Facebook offers opposed to traditional advertising (billboards, radio ads, television ads, magazine/newspaper ads, etc). Facebook allows you to reach more of your target market in a more interactive, genuine manner — oh yeah, for way less money too.

Having a fan page is only the start — you must then ask yourself:

• Does your fan page look awesome? Or do you just have “info,” “wall,” and “photos,” sections? Your fan page should have everything your website has.

• Is their engaging content to invite interaction with consumers? Is there any reason for people to COME BACK to your page?

• Are you running campaigns that build positive relationships between you and your consumers?

FLOWTOWN had a great article outlining some interesting facts of Facebook marketing:

• 69% of businesses surveyed say Facebook is their main marketing tool
• 73% small business owners are using Facebook to market & advertise their services
• 58% of small business owners 54 and older are less likely to rely on Facebook for their marketing (they better hope their consumers don’t like Facebook either)

There is no excuse why your fan page doesn’t look as dope as Nike. We can design a Nike-level fan page, manage fun & interactive consumer-facing campaigns, and teach you how to use content to build interaction and loyalty with your target market — for significantly less money than you are spending on those magazine/tv ads.

Here are some companies/personalities who “get it”:

Green’s Toyota :: https://facebook.com/greenstoyota
Nikki Burdine :: https://facebook.com/nikkiburdinetv
Clarion Hotel Lexington :: https://facebook.com/clarionhotellexington
Cortland’s Southern Kitchen :: https://facebook.com/cortlandssouthernkitchen
Talent Attach :: https://facebook.com/talentattach

Here are a few who DON’T GET IT:

Coach Calipari :: https://facebook.com/coachcalipari
John Wall :: https://www.facebook.com/pages/John-Wall/120812557944565?ref=ts
UK Athletics :: https://www.facebook.com/UKKentuckyWildcats

If you have a multi-million dollar brand, your fan page should not only look great, but it should be making you a lot of money with advertising/promotions/sponsorships/etc. Calling out @UKCoachCalipari, @John_Wall, and @UKAthleticsNews — step up your social media game!!