Category: Blog

Today, we live a technological age in which fans can interact with their favorite athletes across many social media platforms nearly any time of the day. Many athletes have yet to realize the full potential of social media such as Facebook, Twitter, and personal websites as an outlet to connect with fans and have not taken advantage of these tools like they need to.

Ben Revere, a graduate of Lexington Catholic High School and current Minnesota Twin, is a rising star in the MLB with a bright future. Ben is an athlete that loves his fans and understands that social media is the way to interact with them on a daily basis. Through his everyday use of Facebook and Twitter, fans are given a glimpse at life outside the baseball diamond and the hard work that goes into the star that Ben has become. We at Talent Attach have teamed up with Ben to give him a complete upgrade of his social media platforms.

Currently, we have designed a website that gives fans a Ben’s biography, a statistics page for his baseball career, and a section titled Ben Revere TV. In the Ben Revere TV section of the website fans are linked to videos on YouTube and Vimeo that feature or include Ben.

Talent Attach has also teamed up with Ben to give his fans on Facebook the best experience possible with a custom fan page. After creating a custom brand and logo for Ben we gave Ben’s fan page custom tabs that link to his webpage, Twitter account, and Ben Revere TV. With over three thousand likes since it’s recent launch, it is only a matter of time before Ben’s page becomes the model of what other athlete’s fan pages should look like.

Ben’s Twitter page background is currently in the works and will have the same feel as his Facebook fan page and website. We look forward to working with Ben as he becomes a MLB star and a crowd favorite with thousands of fans who can keep in touch through his excellent use of social media.

Website: http://berevered.com/

Facebook: http://www.facebook.com/OfficialBenRevere

Twitter: https://twitter.com/#!/BenRevere9

It is that wonderful time of the year again — Christmas time is here and happiness is abound.  During this season of giving and sharing there is no better way for Brands to extend their gratitude to loyal fans through exciting and engaging Facebook marketing campaigns.  Whether you are giving away a free pizza, a new iPhone 4s, a free car detailing package, or a even a first-class New Year’s Eve Party Package, you must be doing something to engage your customers.  Little Facebook promotions such as these is how you turn customers into Brand Advocates who will help carry your brand throughout 2012.

In Lexington, KY there are plenty of companies who are in the giving mood and using Facebook and Twitter to make this wonderful time of year even better for some of their fans.  There’s no reason to let Santa have all the glory, let your Brand share in bringing Christmas fun and enjoyment to Lexingtonians.

Here are some great examples of local brands running cool Holiday Give-aways:

Clarion Hotels: New Year’s Eve Package Give-away & Christmas Break Kid’s Pizza Parties

Gorilla Shine Car Detailing: New Year’s

Go Manje Indoor/Irrigation Services: Dinner With Santa for Foster/Adoptive Families & New Year’s Eve Party Package

Orange Leaf: Worst Gift Ever Contest

Fayette Mall: Express Clearance Sale, Chik-Fil-A Chicken Special

Menchie’s: 12 Days of Xmas Give-away

WKYT: Christmas Photo Contest

Nikki Burdine: Ordinary Heroes Recognition Campaign

HOT 102: Lexington Humane Society Adoption Center for Santa Paws

Lexington, KY is in for a treat this February 22nd as hip-hop performer Drake comes to town to perform at Rupp Arena. Drake has come onto the scene real quickly over the past couple years with Billboard hits such as “Thank Me Later,” “Forever,” “The One,” “Every Girl,” “Successful,” “Money to Blow,” “I’m Going In,” and many more. Another reason why people around Lexington, KY might know of Drake is because he is a big-time supporter of UK Basketball and is a good friend of head coach, John Calipari.

HOT 102, one of Lexington’s most popular radio stations, played a significant role in bringing Drake to town and will be giving away tickets to their fans over the next couple months. The show is certain to be one of the most entertaining Lexington, KY has seen all year. Along with Drake, you can expect several other YMCMB artists such as Nikki Minaj, Lil’ Bow Wow, Birdman, Tyga, Cory Gunz, Mack Maine, Jae Millz, etc — and maybe even Lil’ Wayne will make an appearance.

Get hyped Lexington, Young Money is coming to town and it’s gonna be incredible.

Tickets go on sale Jan 14!

You can sign up to be a HOT 102 VIP to receive pre-sale information here:
http://promosuiteinteractive.com/cap/loginhere.asp?capid=17893

To catch more information on the show and learn more about Drake, YMCMB, and HOT 102, you should check out these Facebook and Twitter profiles:

Drake on Facebook and Twitter:
https://facebook.com/Drake
https://twitter.com/Drake

Hot 102 on Facebook:
https://facebook.com/Hot102

Rupp Arena on Facebook and Twitter:
https://facebook.com/RuppArena
https://twitter.com/Rupp_Arena

Coach Cal on Facebook and Twitter:
https://facebook.com/CoachCalipari
https://twitter.com/UKCoachCalipari

Lil’ Wayne on Facebook and Twitter:
https://facebook.com/LilWayne
https://twitter.com/LilTunechi

Bow Wow on Facebook and Twitter:
https://facebook.com/BowWow
https://twitter.com/BowWow

Birdman on Facebook and Twitter:
https://facebook.com/Birdman
https://twitter.com/BIRDMAN5STAR

Nikki Minaj on Facebook and Twitter:
https://facebook.com/NickiMinaj
https://twitter.com/NickiMinaj

Lexington, KY, December 16, 2011 –(PR.com)– Talent Attach of Lexington KY, the leading provider of social media design, development and marketing services in Kentucky, has announced the release of the first customized Facebook photo gallery tab. This photo gallery tab enables brands to showcase their products, events, employees and overall brand in a way that their competition cannot, unless they reach out to Talent Attach.

See the Photo Reel in action on Brandon Knight and Andy Cunningham’s Facebook Fan Page :
https://www.facebook.com/OfficialBrandonKnight
https://facebook.com/AndyCunninghamTV

“We are always the bleeding edge in social media design and development — we are culturally relevant designers/marketers and we leave the cutting edge to the ones who use our ideas” said Tim Savage, company Founder & CEO.

“This was exciting to work on, and I love that Facebook has opened their development environment to iFrames. We now have the freedom to create some really cool, interactive tabs that we hadn’t seen around before – especially for local brands – which opens up some unique opportunities,” said Kent Kobayashi, Lead Web Designer.

“The most important thing for us at Talent Attach is to focus on creative, forward-thinking ideas that allow us to market our clients’ Brands in new and exciting ways. Nowadays, social media is the ultimate medium to showcase a Brand’s ‘personality’ in a way that traditional advertising could never offer,” said Steven Gammon, Director of Operations.

Talent Attach will continue to develop new Facebook marketing & design ideas, always trying to discover what can make a significant impact in social media. The first brands to showcase their new technology are former Kentucky Wildcat & current Detroit Piston’s point guard, Brandon Knight, and WKYT news television journalist, Andy Cunningham.

Talent Attach on Facebook: https://facebook.com/TalentAttach

Contact for Additional Information:
Steven Gammon
Director of Operations
Talent Attach
859-312-2186

There are several companies/personalities in Lexington, KY who are beginning to notice the tremendous advertising efficiency Facebook offers opposed to traditional advertising (billboards, radio ads, television ads, magazine/newspaper ads, etc). Facebook allows you to reach more of your target market in a more interactive, genuine manner — oh yeah, for way less money too.

Having a fan page is only the start — you must then ask yourself:

• Does your fan page look awesome? Or do you just have “info,” “wall,” and “photos,” sections? Your fan page should have everything your website has.

• Is their engaging content to invite interaction with consumers? Is there any reason for people to COME BACK to your page?

• Are you running campaigns that build positive relationships between you and your consumers?

FLOWTOWN had a great article outlining some interesting facts of Facebook marketing:

• 69% of businesses surveyed say Facebook is their main marketing tool
• 73% small business owners are using Facebook to market & advertise their services
• 58% of small business owners 54 and older are less likely to rely on Facebook for their marketing (they better hope their consumers don’t like Facebook either)

There is no excuse why your fan page doesn’t look as dope as Nike. We can design a Nike-level fan page, manage fun & interactive consumer-facing campaigns, and teach you how to use content to build interaction and loyalty with your target market — for significantly less money than you are spending on those magazine/tv ads.

Here are some companies/personalities who “get it”:

Green’s Toyota :: https://facebook.com/greenstoyota
Nikki Burdine :: https://facebook.com/nikkiburdinetv
Clarion Hotel Lexington :: https://facebook.com/clarionhotellexington
Cortland’s Southern Kitchen :: https://facebook.com/cortlandssouthernkitchen
Talent Attach :: https://facebook.com/talentattach

Here are a few who DON’T GET IT:

Coach Calipari :: https://facebook.com/coachcalipari
John Wall :: https://www.facebook.com/pages/John-Wall/120812557944565?ref=ts
UK Athletics :: https://www.facebook.com/UKKentuckyWildcats

If you have a multi-million dollar brand, your fan page should not only look great, but it should be making you a lot of money with advertising/promotions/sponsorships/etc. Calling out @UKCoachCalipari, @John_Wall, and @UKAthleticsNews — step up your social media game!!

Have you noticed that a Facebook Fan Page and a Facebook Profile are not Social Media? It tuns out that Facebook is aligning themselves as the go to micro and mobile site of this decade. This is done through a 5 page design on a Facebook Fan Page that hold all of the important information about a brand/company and a 2 page micro/mobile site that holds all of the sharable information of a person.

The role Facebook is now playing is actively setting  Authenticity Bar. 

The question is what actually makes the brand or person authentic?

We can’t really speak about the Facebook Profile pages, though we can talk about the Facebook Fan Pages. There are plenty of brands that have a presence on Facebook in Lexington KY and the country that look sub par and their business is doing “ok”. There are others that have invested in their look and they are thriving. The question is do you want to have a presence that is “ok” or thriving. I am not saying that Talent Attach is perfect or experts by any means. We know enough to know that we will make mistakes every day. All we can do is give our best to provide our clients with the opportunity to thrive. That said, I think we have the best Facebook Fan Page and Social Media designs in Lexington KY.

Talent Attach believes that people want to be part of thriving communities of people and having days that are full of life. So, all you have to do is commit to building a micro/mobile site on the Internet and treat it that way. Facebook is not Social Media it is a mobile/micro site. If you are not thinking thoughts of designing a micro/mobile site with your Facebook Fan Page, then you are being misled by you or some one else. Do something real and new and this moment will be the beginning of a new creation of a business or a brand. This moment is the moment where you can step into a life of all things being new, real, vibrant and even fun! Go for it!

Take a look ::
https://www.facebook.com/nikkiburdinetv
https://www.facebook.com/LACLEX
https://www.facebook.com/GreensToyota
https://www.facebook.com/GeorgetownCollege
https://www.facebook.com/HOT102
https://www.facebook.com/ClarionHotelLexington
https://www.facebook.com/LexLegends

Talent Attach Facebook Fan Page :

https://www.facebook.com/TalentAttach

By @TimSavage

Are you blogging?

For the past couple weeks Talent Attach has been writing a blogs with a purpose and people have been reading them. (imagine that) 

Quick Challenge : Try writing a blog this week and see what happens. If you are already writing a blog, then I challenge to start a new blog about you or something you are passionate about. 

Email if you need help at all : tim@talentattach.com

__________
Blogs I am a part of : 

Talent Attach : http://www.TalentAttach.com/blog

DT Ministry : http://www.dtministry.com/category/blog/

Love Walks Light : http://www.lovewalkslight.com

Creative Christian Living : http://creativechristianliving.com/
__________
Blogs I Like

Mashable : http://mashable.com/

Pete Hise : http://petehise.com/

AdAge Digital : http://adage.com/channel/digital/20

901 AM : http://www.901am.com/

Steven Furtick : http://www.stevenfurtick.com/

Outreach Magazine : http://www.outreachmagazine.com/
__________

Blogging Sites :

Posterous: http://www.posterous.com
Tumblr : http://www.tumblr.com/
Wordpress: http://www.wordpress.com

Awesome Chrome App : Layers : http://bit.ly/LayersChrome

1 more thing .. I am really feeling Brandon Gilliam's Music : http://spoti.fi/BGilliam

In Lexington KY we are a city that reflects America at it’s best. Only the truth of marketing works in Lexington KY. If you go for Dinner, the best restaurants are found through word of mouth. If you want a good doctor you will always look for the best one and see who can introduce you. This is not a cold calling or unannounced introduction city. So how do you increase your visibility?

The ways to increase visibility is only through introductions. Your increase of introductions is only though an increase in perception of be a quality person to introduce to people. This does not happen by having a big house, car or fine clothes. It only happens through an honest presentation that looks and feels safe. People want to be around people who present themselves well. That means the design of “You” is most important in you personal life and business life. It is the same on Social Media. Turns out what is true in Lexington KY is true through out the country.

Simply take the analogy of incentivizing people to like your page by giving away an iPad. Do people really want the iPad and do they really believe they will win and is it of real value to them? Probably not. We have been working on creating a solid design on the Facebook Fan Page and spreading the name of the company by having fun give aways that are locally based and have something of value to the person. Our theory that is coming out correct shows that we are not looking to sell any one anything we are simply doing life with people on Facebook and twitter with out the ask of them being our “fan”. We are Wild and Crazy Guys (and girl).

3 Steps to be Social Media Marketing through Design :

1) Think of people and the conversation you want to have with them first

2) Think of what you would wear to that conversation

3) Ask the question”Does my Facebook Fan Page look like the conversation I want to have with people?”

Here is my most recent interview on WKYT talking about Social Media Design. Thanks Barbara Bailey and Bill Bryant for having me on!

VIEW VIDEO

WKYT Sites :

http://www.wkyt.com/

http://www.facebook.com/WKYTTV

http://twitter.com/wkyt

Barbara Bailey : http://www.wkyt.com/station/bios/news/3573982.html

Bill Bryant Fan Page : https://www.facebook.com/BillBryantWKYT?sk=wall