Objective : Lead With The Story
Our best ideas are in stories. Blog and Social Media are the leading forms of interaction and engagement with people through telling the stories of our lives. Communicating with care in this space is essential through effective design, publishing and acceptable story telling that brings people to talking back. The desired outcome is to have a communicating & caring strategy through simple blogging promoted through social media. This is evaluated only by the number of people commenting on the blogs. Simple.
Goals : Increase Affinity
Everyone belongs to a community. In a community is an affinity group. We will create an affinity group through an increase the number of comments on the blogs through starting the conversation around the blog on social media. We will then see an increase in the retweets, likes, followers and comments on the social media networks. Everyone wins.
Solution : Influential People
Talent Attach will lead the team of staff and guest bloggers to write and promote the content they wrote content that engages the targeted demographic. The content will revolve around the culture of the demo graphic while politely highlighting the products.
Plan : 3 / Week
Social Blog Presence
Content, Promote and Track
Google Adwords Budget (billed separately)
Track Engagement
Retweets & Facebook Comments
Blog Comments
SEO Page Presence